Garbage In, Liability Out: Cleaning Unstructured Data with AI
In traditional data warehousing, dirty data usually means null values or duplicates. We fix that with simple, deterministic rules. In Generative AI, dirty data is far more dangerous. It shows up as semantic noise —and it can change what the model believes is true. Consider a financial-services chatbot powered by RAG (Retrieval-Augmented Generation). It ingests thousands of marketing PDFs. Every page contains a legal footer: “This document contains forward-looking statements that are not guarantees of future performance.” Now a user asks, “What is the projected growth?” The retriever pulls the footer. The model reads the legal language, misinterprets it, and responds: “The company guarantees future performance.” That isn’t a UX bug. It’s a liability. This is the new reality of data hygiene. You can’t just dump raw PDFs into a vector database and hope for the best. You must clean them first. And because the problem is semantic, not structural, standard code isn’t enough. You need an...